The 'What Do We Want' meme originates from the distinctive art style of Allie Brosh, creator of the webcomic Hyperbole and a Half. Specifically, the 'All the Things' character was adapted by the internet into a collective protest format. The meme follows a classic call-and-response chant structure: a leader asks 'What do we want?', the crowd responds with a specific demand, and then a follow-up of 'When do we want it?' is usually met with a humorous, ironic, or chaotic response. It became a viral sensation for its ability to satirize groupthink, internet activism, and the general frustrations of modern life using a simple, high-energy aesthetic.