The Who Wants Change meme is based on an editorial cartoon that illustrates the contrast between collective desire for progress and individual reluctance to undergo personal transformation. The template features two panels: in the first, a speaker asks 'Who wants change?' and the entire crowd raises their hands enthusiastically. In the second panel, when asked 'Who wants to change?', the crowd looks away in silence with their hands down. Frequently attributed to illustrators like Jan Terlouw or seen in various corporate and political contexts, the meme went viral on platforms like LinkedIn and Reddit as a way to satirize hypocrisy within organizations and society at large.