Welcome Home is a popular multimedia horror project and Alternate Reality Game created by the artist ClownIllustrations, centered around a fictional lost 1970s children’s puppet show. The story follows the Welcome Home Restoration Team as they uncover disturbing secrets about the show's star, Wally Darling, and the sentient house known as Home. The meme culture surrounding the ARG primarily focuses on Wally’s unnerving, unblinking gaze and the stark contrast between the vibrant, nostalgic aesthetic and the underlying psychological horror. Fans use these templates to express feelings of being watched, sharing overly complex lore theories, or simply celebrating the unique retro-puppet art style that has taken social media by storm.