Alternate Reality Games (ARGs) represent a unique blend of storytelling and gameplay that uses the internet and the physical world as its canvas. Popularized by projects like 'The Blair Witch Project' and 'I Love Bees,' these interactive narratives often blur the line between reality and fiction, a principle known as 'This Is Not A Game' (TINAG). In meme culture, ARGs are frequently referenced through the lens of obsessive fans connecting disparate dots on a corkboard or the sheer terror of stumbling upon a 'creepy' YouTube channel that turns out to be a complex narrative. Whether it's the cryptic puzzles of Cicada 3301 or the surrealism of 'The Backrooms,' ARG memes celebrate the community effort of solving digital mysteries and the thrill of the unknown.