Daisy Brown is a psychological horror web series and ARG that debuted on YouTube in 2017, revolving around a young woman documenting her life while raising a bizarre, growing creature named Alan. The series gained a massive cult following for its unsettling atmosphere, impressive practical effects, and tragic lore. In meme culture, Daisy Brown templates are frequently used to represent the burden of caring for something inherently 'wrong' or 'weird,' or as a visual shorthand for social anxiety and distressing domestic situations. It successfully bridges the gap between the analog horror community and mainstream irony, offering a perfect blend of creepy visuals and relatable captions.