Beldam Posting centers on the terrifying antagonist from the 2009 stop-motion film 'Coraline', specifically the scenes where she invites Coraline to stay in her idealized but hollow world. The meme typically highlights the 'catch' in a seemingly perfect deal, often represented by the demand to have buttons sewn into one's eyes. It gained massive traction in animation and horror circles as a way to satirize predatory agreements, toxic situations, or any scenario where a tempting offer comes with a high, hidden price. Users often swap the buttons for other symbols to represent different fandoms or niche internet subcultures.