The 'Totally Looks Like' meme became a cultural phenomenon in the late 2000s, largely popularized by the Cheezburger Network's dedicated blog. It relies on the humorous visual comparison between two seemingly unrelated subjects, such as a celebrity and an animal, or a historical figure and a modern household object. The format typically features two images side-by-side with a caption suggesting they were 'separated at birth.' It taps into the human brain's natural tendency for pareidolia—finding familiar patterns in random places—and remains a staple of internet humor for pointing out uncanny, often absurd resemblances in the world around us.