The StarByFace meme stems from the facial recognition website of the same name, which allows users to upload a photo to discover their celebrity doppelgänger. It evolved into a meme trend when users began receiving absurdly inaccurate or unflattering matches, leading to a wave of 'Expectation vs. Reality' posts across social media. The template is frequently used to highlight the comedic failure of AI recognition or to joke about one's own appearance by comparing a high-quality selfie to a completely unrelated or bizarre celebrity result. It remains a staple for self-deprecating humor and viral challenges on platforms like TikTok and Twitter.