The 'This is Brilliant, But I Like This' meme originates from an episode of the British motoring show Top Gear, where host Jeremy Clarkson compares two hatchbacks. While admitting one car is objectively 'brilliant,' he points to another and confesses his subjective preference for it. This template became a staple of internet culture for highlighting the divide between objective quality and personal bias. It is widely used to compare video games, software, lifestyle choices, and pop culture, where the creator acknowledges the merit of one thing but ultimately chooses the 'worse' or more niche alternative because of a sentimental or quirky connection.