Originating from a Season 21 episode of the BBC motoring show Top Gear, host Jeremy Clarkson utters the phrase while comparing a modern Volkswagen Up! to his preferred, albeit less practical, classic Lancia Stratos. The meme perfectly captures the human tendency to acknowledge something as objectively superior while ultimately choosing something else based on pure sentiment or personal preference. It has become a staple on social media for comparing software updates, video game releases, and lifestyle choices, often used to highlight personal guilty pleasures or a stubborn loyalty to older favorites over newer, more efficient alternatives.