The Top Gear meme family primarily stems from the long-running BBC motoring show featuring Jeremy Clarkson, Richard Hammond, and James May. The most prolific template, 'This is brilliant, but I like this,' originates from Series 21 where Clarkson compares a Volkswagen Up! to a Ford Fiesta. It has since become a staple of internet culture for expressing a preference for something subjective, niche, or flawed over something objectively superior. Other popular variations include Clarkson’s 'Sometimes my genius... it’s almost frightening' and 'Oh no! Anyway,' showcasing the trio's signature mix of mock arrogance and comedic indifference that resonates across global car culture and general internet humor.