The 'Not That But This' meme format, widely popularized by templates like Drakeposting and Distracted Boyfriend, serves as the digital shorthand for preference and comparison. This structure typically features a visual contrast between one rejected option and one preferred alternative. While it evolved from various pop culture moments, it has become a universal framework for expressing opinions on everything from tech choices to daily life struggles. Its simple binary logic makes it one of the most versatile and enduring tools in internet culture for social commentary and quick humor.