The 'This Is Relevant To My Interests' meme first gained notoriety in the early 2000s, often paired with an image of a wide-eyed snowy owl. It originated as a staple of internet forum culture, particularly on 4chan and Something Awful, used as a shorthand reaction to content that piqued a user's curiosity or catered to a specific niche hobby. The phrase itself mockingly adopts a formal, clinical tone to describe a visceral attraction to a topic. While the owl is the most famous subject, the text has since been applied to countless characters and animals to signal approval or ironic intrigue across social media platforms.