The 'What's Your Religion' meme format typically depicts a social interaction where one character asks another about their faith, only to be presented with a comedic or hyper-specific obsession instead of a traditional religion. It gained traction on social media platforms like Twitter and Reddit as a way for users to signal their deep appreciation for specific movies, video games, or internet subcultures. The humor comes from the dramatic shift from a serious philosophical question to a lighthearted or absurd reveal, ending with the first person expressing immediate interest in this new 'faith' as a way to validate the poster's niche interests.