The 'They Tryna Be' meme stems from the viral success of Playboi Carti's unreleased song 'Pissy Pamper,' which gained massive popularity in 2019 due to its unique 'baby voice' verse and catchy production. The specific lyric 'They tryna be cray' became a global sensation on platforms like TikTok, where users paired the audio with surreal visuals, dancing pets, or video game characters. Often referred to as the 'They Tryna Be Craig' meme due to a popular mishearing of the lyrics, the template is frequently used to highlight someone attempting to mimic a specific aesthetic or simply to convey a chaotic, energetic mood. Its lasting impact on internet culture reflects the power of SoundCloud rap leaks and the community's ability to turn a single line of a song into a multi-faceted visual gag.