The SoundCloud meme culture centers around the rise of mumble rap and the platform's reputation for hosting aspiring artists who aggressively promote their music. Usually represented by a specific aesthetic—colorful hair, face tattoos, and oversized jewelry—these memes parody the over-the-top confidence of amateur rappers and their persistent 'check out my link' comments. The meme evolved from specific artist critiques into a broader parody of internet hustle culture and the DIY music scene, capturing the humorous side of the digital gold rush for hip-hop fame.