Playboi Carti memes center around the Atlanta rapper's enigmatic persona, his transition into a 'vamp' aesthetic during the 'Whole Lotta Red' era, and his unique vocal delivery often referred to as 'baby voice.' Fans and critics alike create memes focusing on his often unintelligible but catchy lyrics, his tendency to delay album releases for years, and his high-fashion influence. The memes often use distorted imagery or chaotic concert footage to represent his high-energy 'rage' subgenre. Since 2017, the Carti meme culture has evolved from simple 'Magnolia' jokes to a full-blown cult-like internet subculture that celebrates the mystery and eccentricity of his brand.