Mario Judah’s 'Die Very Rough' skyrocketed to internet fame in late 2020, primarily due to Judah’s unique vocal style and his public quest to find Playboi Carti. The song's music video, featuring Mario Judah's intense facial expressions and dramatic rock-inspired aesthetic, became an instant source for reaction images and video edits. Users typically use the template to represent someone searching aggressively for something, expressing primal energy, or parodying the 'tough guy' trope. The lyrics comparing himself to a 'big dog' and 'big bear' became a viral catchphrase, solidifying Judah’s place in meme history as a figure of both comedy and genuine musical curiosity.