The 'They Call Me 007' meme is a self-deprecating parody of the iconic James Bond code name. Instead of representing a sophisticated secret agent, the numbers are repurposed to reflect a series of zeros followed by a specific, often relatable, failure or obsession. It typically follows the format: 0 social life, 0 money, and 7 hours spent on a trivial task or a losing streak. The meme gained significant traction on social media platforms like Twitter and Reddit as a way for users to humorously acknowledge their own lack of productivity or success while maintaining the cool aesthetic of the Bond franchise.