The Life of Pablo album cover, designed by Peter De Potter for Kanye West's 2016 release, became an instant internet sensation for its chaotic, postmodern aesthetic. Featuring a bright orange background, a grainy family photo, and a contrasting image of a swimsuit model, the design is tied together by the repetitive 'WHICH / ONE' text. This layout sparked a wave of parodies where users replace the photos and text to represent conflicting life choices, fandom debates, or humorous comparisons. It is widely recognized as one of the most influential album cover memes, symbolizing the messy, multi-faceted nature of modern digital culture.