The Life of Pablo meme is based on the minimalist yet chaotic cover art of Kanye West's seventh studio album, designed by Belgian artist Peter De Potter. Released in 2016, the cover features a bright orange background, a family photograph, a model's physique, and the title repeated in a simple sans-serif font alongside the haunting question 'WHICH / ONE'. The template became a massive internet sensation as fans began swapping the text and images to represent their own dualities or personal obsessions. It is frequently used to highlight contrasting lifestyles, make pop culture references, or parody the unique visual identity of the G.O.O.D. Music era.