The Kim Kardashian and Kanye West Vogue cover meme originates from the April 2014 issue of Vogue magazine, featuring the then-power couple in a wedding-themed photoshoot. Photographed by Annie Leibovitz, the image of Kanye embracing Kim from behind became an instant cultural sensation, sparking significant conversation in the fashion world. Online, the template evolved into a symbol of support or possessive protection. It is most commonly used to personify the relationship between two entities, where the figure in the back represents something supporting or enabling the figure in the front, ranging from wholesome friendship to self-deprecating humor about life's bad habits.