The 'Kanye West On InfoWars' meme stems from the rapper's December 2022 appearance on Alex Jones' show, where he famously wore a full-face black balaclava that obscured his entire head. The interview became an instant viral sensation due to its surreal visual aesthetic and the highly controversial, unfiltered statements made by Ye throughout the broadcast. In meme culture, the image of the masked Kanye is typically used to represent someone making wild, incomprehensible, or 'unhinged' claims while attempting to hide their identity or reinvent themselves. It captures a moment of peak internet chaos, often paired with captions about 'losing the plot' or entering a state of total unpredictability.