The 'If You're Reading This It's Too Late' cover parody originates from Drake's surprise 2015 mixtape of the same name. Featuring a minimalist white background with crude, handwritten black text and small prayer hand symbols, the artwork was created by street artist Jim Joe. Its simplistic DIY aesthetic made it an immediate target for internet parody, with users replacing the text to create funny 'alternative' mixtape titles, grocery lists, or ominous warnings. The meme is primarily used to signal that something—be it a joke, a situation, or a mistake—has already reached a point of no return, all while mocking the dramatic seriousness of the original album art.