The Gwiyomi Song, performed by South Korean artist Hari, became an international viral phenomenon in early 2013. The song's lyrics revolve around 'aegyo,' a Korean term for acting cute, and involve a specific set of hand gestures for counting numbers one through six. Originally sparked by BTOB's Jung Il-hoon on a variety show, the 'Gwiyomi Player' challenge spread rapidly across social media platforms like YouTube and TikTok. It transitioned from a pure K-pop trend to a broader internet meme often used to contrast intense or scary characters with forced, saccharine cuteness, or simply to celebrate the 'cute' culture that defines a large part of modern digital expression.