"Kawaikute Gomen," which translates to "Sorry for Being Cute," originated as a J-pop track by the group HoneyWorks, performed by the character Chu-tan (voiced by Saori Hayami). The song skyrocketed to global fame in late 2022 and 2023 across platforms like TikTok and YouTube, where users—including VTubers and anime enthusiasts—participated in a viral dance challenge featuring specific hand gestures and sparkling expressions. The meme captures a playful, slightly sassy attitude of being unapologetically adorable despite any criticism from onlookers. It has since evolved into a versatile template for highlighting characters or real-life moments that embody a confident, "main character" energy wrapped in a sugary-sweet aesthetic.