Released in 2011, 'PONPONPON' is the debut single by Japanese singer Kyary Pamyu Pamyu, produced by Yasutaka Nakata. The song and its accompanying music video became a global viral sensation due to its 'kawaii' yet psychedelic and grotesque aesthetic, often referred to as 'decora' culture. On the internet, the meme is characterized by its hyper-energetic beat and nonsensical lyrics, frequently used in 'earrape' remixes, bait-and-switch videos, or to represent the overwhelming nature of Japanese internet subcultures. It remains a symbol of 2010s internet nostalgia, capturing the balance between sweetness and surrealism that defined Kyary's early career.