The Fine Young Capitalists (TFYC) Game Jam is a significant event in internet and gaming history, originally organized as a project to help women break into the game development industry. It is most famously associated with the creation of Vivian James, a character designed by users of 4chan's /v/ board to represent a relatable, every-day female gamer wearing her iconic green and purple hoodie. While the jam was a charitable initiative, it became a central pillar in the evolution of online culture during the mid-2010s. Memes surrounding TFYC often utilize the Vivian James character to symbolize a 'just here for the games' attitude or to reference the complex intersection of internet subcultures, charity, and digital entertainment history.