Vivian James is a fictional character created in 2014 by users of 4chan's /v/ (video games) board as a mascot for a game jam organized by The Fine Young Capitalists. Designed to represent the 'everyday' female gamer, she is recognizable by her striped green and purple hoodie, messy hair, and often apathetic expression. While her origins are closely tied to the Gamergate controversy, she has since evolved into a broader symbol of gaming culture and the desire to focus on gameplay over external politics. In meme culture, she is frequently used as a reaction image to express cynicism toward modern industry trends or to represent the perspective of a dedicated, no-nonsense gamer.