The Yooka-Laylee meme originates from the massive hype surrounding the 2017 platformer developed by Playtonic Games, a studio formed by former Rare employees. Positioned as the spiritual successor to the legendary Banjo-Kazooie, the characters Yooka (the chameleon) and Laylee (the bat) quickly became symbols for the '90s revival movement in gaming. Memes using this template typically focus on the contrast between retro gaming mechanics and modern expectations, the quirky personality of the duo, or the excitement of Kickstarter-funded projects. It is frequently used by the gaming community to express nostalgia or to joke about the tropes of the 'collect-athon' genre that the game successfully brought back to life.