GamerGate began in August 2014, evolving from a personal blog post into a massive, polarizing online movement centered around media ethics, social politics, and gaming identity. The movement is most famously associated with the slogan 'It's actually about ethics in games journalism,' which quickly became a widespread meme used both by supporters and by critics who used it satirically to mock perceived deflections. The character Vivian James was created by 4chan’s /v/ board as a mascot for the campaign, intended to represent an average female gamer. Today, the meme serves as a historical marker for the 'culture wars' on the internet and is frequently used to reference the shifting landscape of modern gaming media.