The 'Real Cheese Burger' became a global sensation in July 2023 when Burger King Thailand launched a limited-time menu item consisting of nothing but a bun and 20 slices of American cheese—absolutely no meat or sauce included. The sheer absurdity of the sandwich immediately went viral on social media platforms like TikTok and Twitter, as users shared photos of the yellow stack of processed dairy. It has since become a staple meme for discussing over-the-top corporate marketing, the 'final boss' of fast food, and the literal interpretation of a customer asking for extra cheese. The meme is typically used to represent excess, ridiculous demands, or the feeling of being overwhelmed by one specific thing.