The Burger King 'Real' Meals campaign launched in May 2019 in collaboration with Mental Health America to coincide with Mental Health Awareness Month. Aimed at subverting the concept of the McDonald's 'Happy Meal,' the campaign introduced boxes labeled with various moods like 'Pissed,' 'Blue,' 'Salty,' 'YAAAS,' and 'Dazed,' under the slogan 'No one is happy all the time.' The internet quickly adopted the imagery to create relatable content about emotional honesty, daily frustrations, and the irony of corporate branding. Today, the meme is widely used to represent niche moods or to mock situations where forced happiness feels out of place.