The 'Cheeseburger Josh' meme features a viral clip or image of an individual named Josh expressing pure, unadulterated joy or comedic confusion while interacting with a cheeseburger. The meme gained massive traction on platforms like TikTok and Twitter, where users applied the footage to represent relatable situations involving intense hunger, late-night cravings, or moments of bliss in chaotic circumstances. Its popularity stems from Josh’s authentic facial expressions, which serve as the perfect reaction for anyone who prioritizes a good meal over everything else. Today, it remains a staple for food-related humor and 'vibe check' content across social media.