The McDonald's 'Create Your Taste' meme originated from a 2014 marketing campaign that introduced touchscreen kiosks allowing customers to build premium, custom burgers. The internet quickly turned this into a game of 'how far can we push the system?' most notably when YouTuber Moshe Tamssot created the 'Big Max,' a massive burger featuring every possible topping and multiple pounds of beef that cost over $24. These memes typically highlight the absurdity of excessive customization, showing digital receipts with ridiculous ingredient counts or towering, un-eatable burgers. It serves as a hilarious commentary on corporate oversight and the chaotic creativity of internet users when given total freedom over a digital menu.