Smugjak is a popular variation of the Wojak character family, characterized by a smug, self-satisfied grin and closed eyes that radiate superiority. The specific iteration featuring the caption 'But How Does This Affect You Personally?' became a viral sensation on imageboards like 4chan and later across X (formerly Twitter) to satirize radical individualism and lack of empathy in the face of global or societal issues. It is often used to mock people who dismiss systemic problems or tragedies because they do not feel a direct, immediate impact on their own lives. This meme serves as a sharp tool for social commentary, highlighting the absurdity of hyper-fixation on the self in an interconnected world.