The 'Siri, What's My Name' meme relies on the customizable nickname feature within Apple’s virtual assistant, Siri. Users discovered that by changing their contact information, they could force Siri to address them with ridiculous, self-deprecating, or offensive titles. This led to a viral trend of sharing screenshots where Siri seemingly insults the user or provides an unexpectedly witty response. The meme gained significant traction on platforms like Twitter and Reddit, serving as a versatile template for self-aware humor and relatability, often highlighting feelings of failure or showcasing clever wordplay.