The Scooby Doo Unmasking meme is based on a recurring trope from the 1969 animated series Scooby-Doo, Where Are You!, specifically involving Fred Jones removing a mask from a captured villain to reveal their true identity. In the digital space, the template gained massive popularity as a way to expose the true nature of brands, products, or social trends. By showing Fred pulling off a mask to reveal a second character or logo underneath, the meme satirically suggests that a new or complex idea is actually just a familiar concept in disguise. It remains one of the most effective visual tools for social commentary and calling out hypocrisy online.