The 'Why Do You Always Wear That Mask?' meme originates from a webcomic by artist Shen Comix, known for relatable illustrations about mental health and daily life. The template features a character asking another why they constantly wear a mask, followed by a dramatic reveal of a second face or emotion underneath. It gained massive popularity as a way for internet users to express the 'mask' they wear in social situations, often hiding feelings like burnout, anxiety, or niche obsessions. By labeling both the outer mask and the hidden face, creators use this template to highlight the humorous or poignant gap between their public persona and private reality.