The Scooby-Doo 'Unmasking the Villain' meme is a multi-panel template derived from the classic 1969 animated series, Scooby-Doo, Where Are You! The scene depicts Fred Jones pulling the mask off a captured monster to reveal the human culprit underneath, usually accompanied by the line, 'Let's see who this really is.' On the internet, this template serves as a visual metaphor for exposing the true nature of a person, organization, or concept. It gained massive popularity across Reddit and Twitter as a way to mock rebrands, corporate pivots, or media tropes that are essentially just old ideas in a new package.