The 'It's Just a Mask' meme, often depicted via the Crying Wojak wearing a smug or smiling mask, serves as a powerful visual metaphor for hiding one's true emotions or opinions. While it evolved from earlier 'unmasking' tropes like those seen in Scooby-Doo, the modern digital version gained massive traction on platforms like Reddit and Twitter to highlight irony, social anxiety, or the facade of 'being okay' in stressful situations. It is widely used in political commentary, gaming frustrations, and relatable mental health posts to contrast a public persona with an internal reality.