The Rich Brian meme, originally known as Rich Chigga, exploded in 2016 following the release of the music video for 'Dat $tick.' Featuring Brian Imanuel wearing a pink polo shirt and a fanny pack while rapping with a deep, authoritative voice, the contrast between his suburban appearance and the hardcore trap production became an instant viral sensation. The meme celebrates the irony of unexpected talent and has evolved from a comedic internet moment into a symbol of Brian’s legitimate transition into a global hip-hop star. It is frequently used to represent 'looks can be deceiving' scenarios or to poke fun at the juxtaposition of suburban aesthetics and trap culture.