The 'Rich Minion' meme centers around the song of the same name by rapper Yeat, created for the promotional campaign of 'Minions: The Rise of Gru' in 2022. The track's high-energy, distorted 'rage' rap style became the anthem for the 'Gentleminions' TikTok trend, where groups of teenagers dressed in formal suits to attend movie screenings. The meme represents the ironic and surreal intersection of underground hip-hop culture and mainstream children's animation. It is commonly used in video edits to portray 'rich' behavior, luxury, or excessive confidence, often featuring Minions in designer clothing or suits.