Roddy Ricch's 'The Box' became an overnight sensation in late 2019 and early 2020, largely due to its unique 'ee-er' vocalization that mimics the sound of a windshield wiper or a squeaky door. While the song dominated the Billboard Hot 100 for weeks, it found a second life on TikTok and Twitter where creators synced the rhythmic squeak to various funny visual actions, ranging from cleaning windows to intense dance battles. The meme typically plays on the anticipation of the sound or uses the visual of Roddy Ricch to represent high-energy, chart-topping confidence. It remains a staple of hip-hop internet culture, symbolizing the era when specific sound bites became just as important as the music itself for achieving viral success.