The 'Rich Kids of Instagram' phenomenon began as a curated Tumblr blog in 2012 that showcased the public social media posts of young heirs flaunting their incredible wealth. Featuring everything from private jets and champagne showers to gold-plated supercars, the imagery quickly became a symbol of modern decadence and economic inequality. In meme culture, these images are primarily used to satirize the absurdity of 'first-world problems' on a billionaire scale or to mock the performative nature of high-society influencer culture. It remains a popular template for highlighting the vast disconnect between the ultra-rich and the average person, often used with ironic captions about 'struggling' while surrounded by millions.