The 'Slapping Bags of Rice' meme taps into a universally relatable experience found in grocery stores around the world: the irresistible physical urge to slap or punch a large bag of rice. This action produces a uniquely satisfying sound and tactile feedback that resonates with shoppers of all ages. The meme often depicts the internal struggle between being a mature adult and the primal need to thwack the grain sacks. Online, it has evolved into a metaphor for any situation where one cannot help but interact with something tempting, even if there is no logical reason to do so. It highlights the 'brain itch' phenomena and common human impulses that transcend cultural boundaries.