The Pokimane No Makeup meme stems from a 2018 Twitch stream where Imane 'Pokimane' Anys decided to start her broadcast without any cosmetics. The screenshots of her natural look alongside her standard streaming appearance quickly went viral across Twitter and Reddit. While it was initially used by detractors to criticize her look, the internet eventually reclaimed the image as a symbol of authenticity and a relatable 'Expectation vs. Reality' format. It is now a staple template for comparing how someone looks at the start of an event versus the end, or highlighting the stark difference between social media filters and real life.