The MakeApp meme originated from a controversial mobile application released in 2017 that utilized artificial intelligence to digitally 'remove' makeup from faces in photos. Developed by Ashot Gabrelyanov, the app sparked heated global debates regarding beauty standards, consent, and the ethics of digital manipulation. On the internet, it quickly evolved into a meme template used to show humorous 'before and after' comparisons, often poking fun at heavily filtered social media photos or revealing a shockingly different 'reality' beneath a polished exterior. It remains a staple for commentary on the authenticity of digital personas.