Pirate Irony, characterized by the 'There Be Treasure!' catchphrase, emerged as a prominent subgenre of 'Brain Rot' and ironic humor in late 2023. Usually featuring a low-resolution or 3D-modeled pirate excitedly discovering a chest, the meme subverts expectations by labeling everyday objects, niche internet trends, or bizarre images as 'treasure.' It draws inspiration from early 2000s web aesthetics and the SpongeBob SquarePants intro pirate, leaning into over-the-top seafaring slang and distorted audio. The humor lies in the intense, unearned enthusiasm for things that are objectively worthless or confusing, making it a staple in the irony-posting community.