The 'There Is No Meme / I Lied to You, Take Off Your Clothes' meme belongs to a subgenre of post-ironic humor that gained massive traction around 2019. It typically features a character—often Doge or a buff figure—breaking the fourth wall to address the viewer directly, shattering the expectation of a traditional punchline in favor of a bizarre, aggressive command. The format serves as a classic bait-and-switch, mocking the viewer's mindless consumption of internet content by suggesting the entire interaction was a ruse. Today, it remains a staple of surrealist internet culture, used to subvert standard meme formats with an unexpected and confrontational twist.